OnNow.tv Partners with Ticketing and Event Platform Tixr

OnNow.tv, the comprehensive digital guide to livestreams, has partnered with ticketing and livestreaming platform Tixr to integrate its livestreamed offerings. These offerings include stand up and improv sketch comedy, quirky advice and talk shows, festivals, and concerts by top artists that span genres.

The OnNow.tv integration promises to make Tixr livestreams easier to discover by more people. Fans can now search OnNow.tv for their favorite entertainers who work with Tixr, put that entertainer’s event on their Watch List, and never miss another cool livestream again. From top pop culture brand L.A. Comic Con to leading K-Pop artists at the (virtual) Overpass Music Festival, from rising hip hop star Polo G to iconic sketch comedy The Second City’s Happy Hour weekly live stream at the new innovative InCrowd live streaming venue (the live zoom wall is insane!), Tixr is supporting a wide range of top entertainment and creativity.

“Tixr has empowered an entire community of creators to launch livestreams that span genre and styles, and by linking it to our already strong ticketing platform, we’ve enabled performers who can’t tour to earn much needed income. To support these efforts, we’re always looking for new partners who can help them find bigger audiences and new devoted fans,” says Robert Davari, Tixr’s CEO. “OnNow.tv was built to help fans discover and schedule their favorite upcoming live streaming events and it complements our efforts to expand livestreaming with our clients.”

Founded in 2013, Tixr set out to improve ticketing and live music experiences for artists and their teams and for fans and attendees. As live music pressed pause due to the pandemic, the company launched Tixr Play, a fully customizable, monetized VOD and livestreaming platform that allows every moment of the virtual event to be tailored to an artist’s creative vision and their viewers’ needs. Tixr quickly assisted its current clients and has attracted new artist management companies, festivals, lifestyle brands, comedy groups, and others looking to craft the perfect online version of their live events and performances.

“Tixr has leaped into livestreaming, much as we jumped into creating a unified place for livestream discovery,” notes OnNow.tv co-founder and CEO Matthew Adell. “Because of their deep relationships pre-pandemic, the media and experiences Tixr and its creators provide are high-caliber and eclectic, just the kind of livestreams OnNow.tv users are looking for. We’re excited to help Tixr and its creators make their events even more successful by enabling viewers to find livestreams and get timely reminders about them.”

Select Upcoming Tixr Livestreams Featured on OnNow.tv:
September 25th: Dr. Phil* Live! W/ Dana Carvey & Adam Carolla
September 26th: Overpass Virtual Music Festival 
October 1st: LIVE Happy Hour, The Second City, Chicago, IL
October 17th: Polo G

About OnNow.tv

OnNow.tv was co-founded by serial entertainment tech entrepreneur Matthew Adell and a group of touring musicians and tech veterans to make the world of livestreaming a lot less fragmented. Creators are challenged to reach new fans who may not already be regular users of their particular platform. Fans have no way to know where and when their favorite creators will be livestreaming. OnNow.tv is dedicated to solving these problems so creators can focus on creating and fans can enjoy more of what they love.

OnNow.tv is not another livestreaming platform, but is built to serve the entire livestreaming ecosystem. Twitch, Stageit, Facebook, Instagram, Zoom and more will continue to thrive and grow. OnNow.tv is the middle layer that removes friction and fragmentation. Ratings, engagement metrics, and reviews will be made available to creators and brands alike to create new revenue streams for creators and placement opportunities for brands.

About Tixr

Tixr has served as a focal point for evolving the ticketing space and beyond, redefining what it means to plan and attend an event at any scale. Started by fans for fans, we were founded with the mission to upgrade the world of ticketing by delivering an unparalleled experience for event creators and fans.  As an experiential commerce partner to some of the world's top clubs, festivals, conventions, and more, we operate at the intersection of software and service, providing comprehensive solutions through powerful platform features, digital sales tools, and on-premise support.